Our Story

Roll-Em-Up Taquitos is the first street casual restaurant brand and only taquito-centric franchise opportunity in the world. Our menu isn’t small, it’s focused! Hand rolled daily and pan fried to order. Welcome to the next BIG thing in fast casual restaurants!

Our Story - Mama Karen

Our story is simple. Father (Ron, son (Ryan) and his wife (Tiffany) fell in love with Mama Karen’s taquitos and knew the rest of the world would too.

Dragon Fly

On June 15th, 2019 we opened our first location in Chino Hills, California and the rest is history.

Our Story - Chino Hills
Our Story - Locations

Fast forward to today, we’re “BLASTIN REGGAE” and have added a few more items like our famous street corn, churro donuts, queso, bomb af chips, proprietary house sauces, and homemade guacamole.

Our Story - Roll With Us

We stay true to who we are by rollin’ up daily and only using fresh ingredients, pan-fried to order… just like Mama Karen did.

Our Story - Menu